Our
Story

Created out of utility, Designed with style...

Mooi Kind was created in January of 2015 when new parents were buying clothes for their first born. Looking in stores, the options seemed to by lions, pirates and sports for boys and glitter, tiaras and unicorns for girls. Aesthetically it was unappealing.  Stylistically is was impractical. What if a boy likes pink? What if the next child is a different gender? Mooi Kind was created to address those concerns…

Giving kids the freedom to define themselves.

Dutch for “beautiful child,” Mooi Kind was created to embrace and celebrate children as they are. To encourage and support them as they grow. As Mooi Kind was created, the goal was to create something that could be worn by any child. That could be passed down between siblings, family and friends. Mooi Kind brand that gives children the freedom to define themselves.